Summary
The aim of the digital campaign for JCI Cebu’s 75th Anniversary is to maximize online visibility and engagement, raise awareness about the organization’s milestone event, and generate excitement among the target audience. Furthermore, the chapter was able to create a comprehensive Channel Strategy which is to Understand Target Audience, Website Optimization, Content Marketing, Social Media Engagement coupled with Evaluation metrics like Key Performance Indicators (KPIs), Analytics Tools, Regular Reporting & Feedback. Through the combined efforts of the core group committee, the chapter was able to increase its social media presence, involve more members, and provided an avenue for JCI to position itself as a thought leader in a global scale.